From the Orlando Sentinel...
Eastman Kodak Co., a corporate sponsor in Walt Disney Co. theme parks since the opening of Disneyland in 1955, has pulled out of a prominent Epcot attraction.
Representatives for Rochester, N.Y.-based Kodak and Walt Disney World confirmed this week that the venerable photo-and-film company ended its sponsorship of Epcot’s Imagination! pavilion, home to the ride “Journey Into Imagination with Figment” and a play area dubbed “ImageWorks.”
Neither company would discuss the reasons behind the move. Kodak has also ended its sponsorship of a theater in the Tomorrowland section of Disneyland in Anaheim, Calif.
“Our alliance partnerships are ever-changing, and this adjustment reflects the dynamic nature of the sponsorship business,” Disney World spokesman Zoraya Suarez said.
Disney said the move will not lead to noticeable changes around Imagination! beyond the removal of Kodak signs. The resort made cosmetic changes to a theater in the pavilion earlier this summer when it revived the “Captain EO” 3D movie featuring the deceased pop singer Michael Jackson.
Disney said that about a dozen employees who worked at the pavilion through a Kodak contractor were given opportunities to apply for other jobs at Disney World.
Even without the Epcot attraction, Kodak will maintain a substantial sponsorship presence throughout Disney’s theme parks. The company continues to sponsor the 3D movie “Mickey’s PhilharMagic” in the Magic Kingdom and approximately 50 “Kodak Picture Spots” scattered throughout Disney World and Disneyland. Disney will also continue selling Kodak products in its parks.
“We continue to have a positive, productive relationship with Disney, and we are discussing possible future collaborations,” Kodak spokesman David Lanzillo said.
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Subject: Kodak cuts ties with Epcot pavilion 
